Long Live Technology

It doesn’t matter how amazing or cutting-edge the technology is – technical hiccups have always been, and will always be, part of the equation.

Since 1974, Elgiganten has established itself as a leading retailer of home electronics in Sweden. In 2024 they turned turned 30, and launched the campaign 'Long Live Technology' – a nostalgic journey through the history of technology, from VHS players to slow internet and awkward phone calls where dad picks up.

Directed by Filip Tellander and produced by NEWNEW.