Re:wishlist

Instead of just promoting products that many wish for, Elgiganten advertised what they wished for themselves this Christmas

Over 53 million tons of electronics are thrown away every year, ending up in landfills and poisoning our soil and water with toxic chemicals. A double loss – because these devices contain valuable resources like gold and copper.

Elgiganten, the largest electronics retailer in the Nordics, offers a recycling program that lets customers drop off their old electronics in stores. But too few do because of inconvenience.

2092
TONS COLLECTED
E-WASTE
+16%
INCREASE FROM
PREVIOUS YEAR
62.5%
ELGIGANTEN HELPS ME
ACT MORE SUSTAINABLE

sustainability effort of the year award