Turns out Gen Z is the generation most vulnerable to frauds and scams. Who could have guessed? We did. Or, we didn't really guess. We found out! Then we made sure everyone else knew about it too.
Since many of the risks can be avoided—just by changing how they pay, the global leader in secure payment technology, VISA set out to make one thing clear: safe shopping starts with smarter payments. Our mission? To break down an advanced security system into simple, relatable terms—empowering Gen Z to activate their safe shopping mode.
Fot the campaign we worked with renowned illustrators like Tim Lahan and Linn Fritz to grab the attention of our target group.
A PRotection pack for festival seasons
Just in time for festival season, we released a protection pack. A suitcase filled with essentials that protects you from things happening at festivals. Things like sunshine, beer showers, ringing ears, dehydration, and chipped teeth.
