Creating confidence in the gym is not an easy task. The Ten Week Tee from Gymshark is a long-sleeved T-shirt with an imprinted workout program tailored for beginners. After ten weeks of washing (the time it takes to create a habit), the text fades away - a tactile sign that the gym-goer has developed a fitness habit.
With a weekly workout printed on your arm, you can start getting in shape without distractions.
The print is calibrated to fade away after 10 weeks of washing - in which you've created your gym habit - leaving you with a plain top-of-the-line Gymshark Tee to keep sweating in.
"We love this idea because it disrupts learnt behaviour and it allows you to be present in the moment for you to give 100% without a digital distraction. And the execution is beautifully simple."
