This campaign aims to get a new generation aware of today's huge problems with preserving our wildlife. By entering the digital world through one of the world's most popular games - Fortnite, we secure the interest and funding of a new generation.
To shine a light on the alarmingly low numbers of the world's most endangered animals, we make their digital skins numbered in a way that reflects their species.
The Amur Leopard is limited to 200 digital skins, just as in the real world.
To gain as much attention for the skin release as possible, we partner up with Fortnite Pro Clix. A young guy with a big audience who has expressed his concern for our climate and wildlife.
He will be the first person who ever gets to play with the new skins, and he does it in the FNCS Global Championship where hundreds of thousands are watching.
