To help the food delivery company DoorDash drive sign-ups and create buzz for their subscription service DashPass, we created a humorous campaign where food becomes the natural savior for sticky social situations.
Nobody wants to be the bearer of bad news - facing someone’s disappointment, anger, or awkwardness can be painful if you’re a Millennial or Gen Z. So we created curated different packs for common situations:
✧ The "you-looked-taller-in-your-picture" pack will let you ease away from any catfish dinner date you might end up on.
✧ The "stop-calling-it-a-brewski-for-a-broski" pack lets you drop out from the annual college reunion with the boys.
✧ The "yes-I-voted-Biden-shut-up-about-it" pack is your get-out-of-jail card for every awkward family occasion.
"Making food their buffer and DoorDash their savior"
