8 months, 8 briefs, 8 big-name judges, and hundreds of competing creative duos worldwide. That's what we were up against when joining season 21/22.
With 3 gold medals, 2 bronze medals, and 5 finalist cases, we ended up as the overall winners. Below you'll find the most prominent ideas together with shorter summaries.
“BERGHS STUDENTS CROWNED WORLD CHAMPIONS IN YOUNG GLORY COMPETITION”
How do you create a marketing campaign for a fictive technology based on the 90’s Robin Williams movie Flubber? We looked at the highest-grossing movies of the last decade and realized that everyone loves superhero movies.
But somehow they all seem to have missed the biggest superhero of them all – Flubberman. Since Flubber is a subscription service, we simply added a free month's trial to everyone who watched the new blockbuster on the opening weekend.
Imagine it’s 2021 and you’re Visit Australia. How do you attract a new generation of travelers when the pandemic finally is over? For us, it was a clear choice. You showcase your beautiful country at the one place where they hang out – inside one of the most popular games of their generation.
So we invented a new kind of tourism campaign, using the GTA V modding community, turning the in-game map into the majestic city of Sydney.
To get people excited about AFCON (The African Cup of Nations), we partnered up with sports channel Eurosport to broadcast all games and created a support-per-view program so that part of the subscription fee was donated to Football for Good – an organization that helps build the future of African football.
To get people excited about AFCON (The African Cup of Nations), we took the tournament's most classic goal celebrations and turned them into Emotes in one of the most popular games of this decade – Fortnite.
There’s a real challenge in getting someone a Christmas gift that they actually enjoy, even if it’s someone close to you. But nobody knows them better than their own browser history.
So to help Wish become the first option for shopping gifts this holiday, we made a browser extension that allows them to share their cookies as a Wish List to friends and family.